The latest study by Chitika, the first search result on Google receives twice the clicks than the second result and three times the third.
According to data gathered in searches of Google, the first results received for 35% of clicks, the second gets 17% and third 12%. But above all that the biggest leap of visits to appear on the first page of results. The pages at # 10, the end of the first page of results, were 143% more visits than the first result of the second page # 11.
These data confirmed that SEO is most important to be on the top of the web search results.
Google gets information from twitter, from more than a dozen new search technologies that enable us to monitor more than a billion documents and process hundreds of millions of real-time changes each day. Google also made it official that it has now partnered with Facebook, MySpace, FriendFeed, Jaiku and Identi.ca — along with Twitter, which was announced a few weeks ago.
From the Google blog:
Our real-time search enables you to discover breaking news the moment it’s happening, even if it’s not the popular news of the day, and even if you didn’t know about it beforehand. For example, in the screen shot, the big story was about GM’s stabilizing car sales, which shows under “News results.” Nonetheless, thanks to our powerful real-time algorithms, the “Latest results” feature surfaces another important story breaking just seconds before: GM’s CEO stepped down.
If you want to see real-time search first look video:
Techcrunch also has a nice write up about Google’s new realtime search technology! BUT it’s funny that they compare Google’s realtime search to the speed of light . You can find some screenshots, videos and more information on the latest techcrunch’s post here.
I thought Google only bombs people who have miserably failed. But guess not! When you search for ‘Who is failure’, Obama turns out to be on the top list!
I don’t think there was any active campaign to linkbomb Obama to the top for these words, so I think this is fallout from the long-standing “miserable failure” googlebomb that was impacting his predecessor, President George W. Bush…
Obama won the Nobel award for peace keeping and is the worst failure? Ok Google time to change your search algorithm …
If you want to read more about the Google linkbomb or Google bomb, see searchengineland page here.
BingTweets combines Twitter trends with Bing search results, enabling you to see deeper, real-time information about the hottest topics on Twitter. You can also search for anything in the BingTweets search box (at the top right of every page) and see Bing search results alongside the most recent related tweets.
In partnership with Federated Media and Twitter, Microsoft created “BingTweets” which fuses Bing search results and real time content from Twitter in an interesting new interface. BingTweets pulls in real-time trends from Twitter and filters into categories such as “Popular Now,” “People,” “Places” and “Products” enabling easier navigation of the ever changing trends on the Web. You can also fire off a search on any topic of your choosing to see the related search results from Bing and Twitter discussion.
For e.g., when Harry Potter and the Half Blood Prince comes out, you may want official reviews, local theater listing, and latest Tweets on the movie. With BingTweets, you can cover all that ground in one place, annoumced Bing Search blog.
Shows profile photos, facebook apps info in Yahoo search results
….Whola I found your information so easily on Yahoo search!
Yahoo Search has launched a new feature that automatically shows Facebook profile photos in its search results. Now, when someone searches for your name on Yahoo, they can see your Facebook profile photo in the search listings.
Here is a sneak peak:
This is made possible by Yahoo SearchMonkey application that reads structured data published by Facebook. Yahoo’s SearchMonkey platform allows developers to use structured data to make their Yahoo Search results more visually interesting and useful. In this case, Facebook is showing links to certain features (Add friend, Poke, Send message, View friends) and displaying a profile photo. Thanks to Yahoo’s SearchMonkey, you’ll be able to poke your friend’s right from a page of Yahoo search results.
The new feature only works for people who have their “public search listing” privacy settings turned on. To see what your public search listing privacy settings are, click here.
Facebook is the seventh SearchMonkey app to be turned on for all Yahoo search users. The others are LinkedIn, Yelp, Yahoo Local, Citysearch, Zagat, and Wikipedia.
uTorrent adds Google torrent search engine service
uTorrent – the client of choice for most BitTorrent users – has added a Google powered torrent search engine to its website. This added search capability uses. Google’s custom search program and prioritizes BitTorrent sites in the results. With millions of visitors a month, this is likely to bring in some additional revenue for BitTorrent Inc.
uTorrent has added a Google powered torrent search engine to its website for BitTorrent users. This added search capability uses Google’s custom search program and prioritizes BitTorrent sites in the results. Many visitors to the uTorrent website are relatively new to BitTorrent, and a proportion of these are clueless as to where they should start looking for .torrent files. For this group the new torrent search box on the uTorrent homepage might come in handy, reports TorrentFreak.
While the added search is not a particular good way to find torrents, its addition to the site is an interesting move by BitTorrent Inc. Not so long ago, uTorrent removed the search boxes to sites like Mininova and isoHunt from their client, as per requests from copyright holders. However, since BitTorrent Inc. closed its video store, there is now no need to please Hollywood and they are free to link to torrent sites again.
Are you aware that your eyes are helping Google decide what their search results page should look like? What captivates a user’s engrossment on their screen can play a vital role in whether or not they click through to a search engine result. Now Google’s User Experience Research Team has introduced some new technology that makes finding out where eyeballs go on a SERP vital to their overall search experience, and hence, vital to Google’s strategy.
Google of course collects this information through extensive eye tracking research. The site’s engineers are bringing out studies that intends to see where your eyes first land on a Web page — then make sure the content you want is in that same place. The company today has revealed some findings from their latest efforts in this area in a blog post.
“Based on eye-tracking studies, we know that people tend to scan the search results in order,” says the post written by User Experience Researchers Anne Aula and Kerry Rodden. “They begin from the first result and continue down the list until they find a result they consider helpful and click it — or until they decide to refine their query.”
Imagine that you need a refresher on how to tie a tie. So, you decide to type [how to tie a tie] into the Google search box. Which of these results would you choose?
Where did your eyes go first when you saw the results page? Did they go directly to the title of the first result? Did you first check the terms in boldface to see if the results really talk about tying a tie? Or maybe the images captured your attention and drew your eyes to them?
You might find it difficult to answer these questions. You probably did not pay attention to where you were looking on the page and you most likely only used a few seconds to visually scan the results. Our User Experience Research team has found that people evaluate the search results page so quickly that they make most of their decisions unconsciously. To help us get some insight into this split-second decision-making process, we use eye-tracking equipment in our usability labs. This lets us see how our study participants scan the search results page, and is the next best thing to actually being able to read their minds. Of course, eye-tracking does not really tell us what they are thinking, but it gives us a good idea of which parts of the page they are thinking about.
To see what the eye-tracking data we collect looks like, let’s go back to the results page we got for the query [how to tie a tie]. The following video clip shows in real time how a participant in our study scanned the page. And yes, seriously — the video is in real time! That’s how fast the eyes move when scanning a page. The larger the dot gets, the longer the users’ eye pauses looking at that specific location.
Based on eye-tracking studies, we know that people tend to scan the search results in order. They start from the first result and continue down the list until they find a result they consider helpful and click it — or until they decide to refine their query. The heatmap below shows the activity of 34 usability study participants scanning a typical Google results page. The darker the pattern, the more time they spent looking at that part of the page. This pattern suggests that the order in which Google returned the results was successful; most users found what they were looking for among the first two results and they never needed to go further down the page.
When designing the user interface for Universal Search, the team wanted to incorporate thumbnail images to better represent certain kinds of results. For example, in the [how to tie a tie] example above, we have added thumbnails for Image and Video results. However, we were concerned that the thumbnail images might be distracting and disrupt the well-established order of result evaluation.
We ran a series of eye-tracking studies where we compared how users scan the search results pages with and without thumbnail images. Our studies showed that the thumbnails did not strongly affect the order of scanning the results and seemed to make it easier for the participants to find the result they wanted.