Ever wondered where most people spend time on the internet? No, it’s not Google this time, it’s actually a social network and YES it is Facebook.
Although the data seems to be an exaggeration, the phrase “time on the Internet” for many means getting on Facebook.com. A study shows that every American spends 421 minutes in the largest social network of the world against the 121 employees at Yahoo!, 95 in Windows Live and 84 on Google.
The Nielsen survey from January 2010 shows that the trends are showing rising support towards social media. Since June 2009 the US internet usage time has increased from 4hours 39minutes to 9hours and 3 minutes per\day.
Statistical data on U.S. websites, January 2010.
Comparing with common services such as Google (1 minute 22 seconds), Yahoo (2:09), YouTube (1:02), Microsoft / Bing (1:35) or Wikipedia (0:15) and Amazon (0 : 22), Facebook stands out on its own, in a unique way!